Where to shop in Belgrade?

Can you imagine travelling without shopping? Are you planing to visit Belgrade and you are just wondering where and what you could buy in Serbian capital? Don’t worry #YourSerbiaHost  decided to help you and to create some kind of guide book with instructions for shopping in Belgrade. I’ll suggest you where to buy clothes, shoes, souvenirs, handicraft, antiquities etc. Today’s topic is ready to wear clothing.

Ready to wear clothing – global brands

Shopping malls are today’s trend all over the world, and Belgrade is no exception. While you are in Belgrade you could visit Ušće Shopping Center, the biggest shopping center in Serbia and in the region. If you knew the meaning of the word Ušće (Ušće is a Serbian word for the confluence), you would easily guess the location of the Center. Ušće Center is located close to the confluence of the Sava and Danube rivers, and it’s not far from the old part of town, as well as the new business center of Belgrade.

Here you can find many of the global brands such as: Mango, Zara, H&M, C&A, New Yorker, Orsay, Levi’s, Massimo Dutti, Guess, Koton, United colors of Benetton, Tom Tailor, Timberland etc. Sometimes it can be a bit crowded, because a lot of people come here not only for shopping but also for socializing. If you plan to shop a lot, set aside at least half a day for visiting this shopping mall.

In smallers shopping malls such as Delta city, Stadion, Aviv park, Zira etc. you couldn’t find all of global brands that we mentioned in previous section, but you could find some local brands and these malls are less crowded than Ušće.

In my opinion, even better solution for shopping is the city center (Kralja Petra Street, Kralja Milana Street, Terazije) and the main pedestrian street Knez Mihailova. All global and Serbian brands have their shops there also. You can combine shopping with sightseeing, and you could take a break in some coffee shop or restaurant. At the end of shopping you will reach the end of Knez Mihailova street, and you are already at Kalemegdan where you could enjoy in fabulous view on the confluence.

Ready to wear clothing – Serbian brands

I’m always interested to buy some local products during my travels. That’s why I’ll present you some local Serbian brands. For some of them you may have already heard.


This fashion house produces men’s and women’s clothing, leather and textiles, as well as a large range of leather accessories. Perfect combination of modern and classic style and it is designed for business people. The biggest highlight of this fashion house is definitely the quality and design of leather jackets and leather women bags, which are simply fabulous. I got one beautiful bag as a birthday present from my hubby so I could confirm it’s faboulous.


IVKO Woman is specialized in designing and creating high class woven and knitted garments combining exceptional craftsmanship with state of the art knitting technology. They use only the finest natural fabrics and fibers in producing an exquisite range of fashion designed for the modern, independent woman. If you prefer to be noticed and to be different, you will love these clothes. Designs of clothes are so unique and inspired by traditional Serbian motives. If you aren’t fan of colored patterns, you will hardly find here something for you, but if you are, you will have a big problem to decide what to buy, as one of our lady guest had, when I took her there.


Luna fashion house designs clothes only for woman. Creations are so effeminate that when you dress these, you will feel like you are princess of modern time. All wardrobe models are tailored by premium materials.  They are designed for elegant and sophisticated women. The biggest focus of this fashion house are dresses and coats.

P….S…. fashion

This fashion company is engaged in the production of garments, accessories and women’s jewelry for urban and modern women. Modern style of self-conscious and dynamic woman describes the best fashion line of this brand. I could easily spend hours and hours in this shop.


If you preferred more casual clothing and jeans, you will definitely love this fashion line. Legend designs clothes for women and men. My legend jeans are so comfortable that I have a few models in my wardrobe and I often buy men’s sweater for a present to male family members.

Check these Serbian brands also:


Modna kuca Balasevic



We hope that you’ll find something that you like among Serbian fashion brands. Stay tuned if you want to find out where you can shop designer clothes in Belgrade, we certainly saved the best for last.

If you plan to shop in Belgrade and you think that we could be more of help please contact us through the following contact form:

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On this map you can find locations of shopping centers and shops of branded wardrobe that we mentioned.

Belgrade Maps by TripHappy


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